La migliore tradizione, rinnovandone il prestigio

La Nuova Tradizione nasce nel 1986 e negli anni è diventata uno dei maggiori punti di riferimento nella fornitura di prodotti per gelaterie e pasticcerie, non solo a livello nazionale, ma anche internazionale. 


Se vuoi conoscere la nostra offerta di prodotti e marchi, contatta la sede di Via dell'Artigianato 27 a Montecchio Maggiore, in provincia di Vicenza.

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The finest tradition,

renewing its prestige

La Nuova Tradizione was founded in 1986 and over the years has become a major player in the supply of products for ice cream parlours and pastry shops, not only nationally, but also internationally. 

If you would like to know more about our range of products and brands, please contact our office at Via dell'Artigianato 27 in Montecchio Maggiore, in the province of Vicenza (Italy).

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Quality ingredients for artisan ice cream parlours and pastry shops

La Nuova Tradizione is the result of intensive work by a group of specialists in the field of products for ice cream parlours and pastry shops. With great passion and professionalism, they have created a new line of semi-finished products, with the aim of providing valuable assistance to all professionals working in this very creative field. 

Founded in Vicenza in 1986, our company is now active not only nationally, but also internationally. Over the years we have in fact become a real point of reference for the supply of products of the historic brands we represent, namely La Nuova Tradizione, Cgi Flavors, Distilleria Pizzolotto and Vergani 1881.

Our mission statement is expressed in the very name of our company: La Nuova Tradizione (The New Tradition) indicates our way of improving and strengthening the tradition of ice cream and pastry making, while renewing its prestige.

If you want to know about our products in detail, please contact our offices at Via dell'Artigianato 27 in Montecchio Maggiore, in the province of Vicenza (Italy): we are open from Monday to Friday.

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Our Brands

Our Products

Our mission

What most characterises La Nuova Tradizione's products for ice cream parlours and pastry shops is their innovative content. Quality, safety and customer-oriented service are the pillars on which we have built our foundations. 


Over more than 30 years of activity, we have always tried to meet the needs of ice cream makers and confectioners with innovative and creative product lines, while always remaining professional. This has allowed us to become one of the leading companies in this sector. 

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